Even if a website is perfect from the UI viewpoint, it does not mean it will engage and convert visitors. There are many cognitive factors, such as usability, legibility, ease of navigation, and so forth, that may directly impact how people will perceive your website. By familiarizing yourself with the basics of cognitive psychology, you…
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Excellent customer service can be summed up in two words ‒ speed and convenience. If you’re selling online, you can’t always win the price. Shoppers also want to pay the least amount as possible. Fortunately, here’s the good news this holiday season ‒ you can win on customer experience. If a shopper spends his…
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When you start an eCommerce business, one of the things you will inevitably have to deal with is how to increase the conversions of your business in the most cost-effective way. While there are numerous practices out there that can help you drive eCommerce sales like email and social media marketing, nothing can beat consumer…
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Business people want to hear how much revenue they stand to generate, instead of how you would increase their organic sessions, no matter the value of such metrics. One of the reasons is that they invest in SEO and if they do not get sales and revenue, instead of income they lose their investment…
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More and more things are being accomplished on the web – online shopping, marketing, scheduling doctors appointments and yes even invoicing. Having online software dedicated to invoicing provides variety of to you, your business and your clients. Let’s go over some of the main reasons why invoicing software is a necessity for you. …
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One might say that to see things through someone else’s eyes is the dream of every marketer. After all, part of the secret of success in business is to be able to assess the persona’s desires and pain points. That would in fact make things a lot easier, especially when it comes to adjusting…
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The e-Commerce market is soaring at a great pace. In 2017, B2C E-commerce sales hit $2.3 trillion worldwide, while B2B E-commerce reached $7.7 trillion, noticing a 234.78% difference in market size. Companies are trying to put their best foot forward to succeed in the eCommerce landscape. With the progressive evolution, the competition is getting fiercer…
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BigCommerce is one of the finest eCommerce platforms available today. With easy implementation and customer-centric themes, BigCommerce has seen tremendous growth in the last decade. Whether you’re an eCommerce business or an agency looking for a talented BigCommerce developer, there are some factors you should keep in mind. We are going to discuss 6…
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Blogging isn’t as easy as everyone makes it out to be. Contrary to popular belief, professional bloggers don’t just sit in front of their laptop screens and write all day. There is a lot more to the craft than “just writing”. If you’re running a one-man band blog, you’re responsible for just about everything: research,…
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You’re probably learning about the advantages email marketing is said to have and thinking about stepping into this world. Well, we would be very happy about that! Email marketing is one of the biggest trends among companies right now, and this is because it’s benefits are awesome! Mailing campaigns? Email newsletter templates? What are all…
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