The first version of WordPress was released in 2003, and has since become the most dominant content management system (CMS) in the world. It doesn’t look like any CMS will take WordPress off its throne in the near future, making it a great career path for people across the globe. There are many different…
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Whether you’re about to launch your first WordPress website or already have an established presence on the web, engaging and retaining website visitors matters. However, finding organic and intuitive ways to increase the time someone spends on your website isn’t as straightforward as it seems. According to Small Biz Genius, 88% of online users will…
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The digital world asks for your digital presence. As per one research, more than 60% of the clients never connect with companies without a website. Whenever they approach any service provider, they first check whether there is any information available online. If yes, they initiate the further procedure. Our explanation clearly says that a company…
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Not many SEO experts focus on their website’s quality score, which is actually an important metric! It measures the quality, performance, and relevance of your ads in pay-per-click ad campaigns. The quality score will affect your ad position and cost per action, which would impact your PPC ads’ success and ROI. While there are…
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If you’re starting a new business, you might be wondering if spending all that time and money on a custom website is worth it. Between buying a domain name, obtaining web hosting services, and creating a custom template, website costs can add up—and that’s before investing in SEO and paid search campaigns to get…
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Even if a website is perfect from the UI viewpoint, it does not mean it will engage and convert visitors. There are many cognitive factors, such as usability, legibility, ease of navigation, and so forth, that may directly impact how people will perceive your website. By familiarizing yourself with the basics of cognitive psychology, you…
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Excellent customer service can be summed up in two words ‒ speed and convenience. If you’re selling online, you can’t always win the price. Shoppers also want to pay the least amount as possible. Fortunately, here’s the good news this holiday season ‒ you can win on customer experience. If a shopper spends his…
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Business people want to hear how much revenue they stand to generate, instead of how you would increase their organic sessions, no matter the value of such metrics. One of the reasons is that they invest in SEO and if they do not get sales and revenue, instead of income they lose their investment as…
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More and more things are being accomplished on the web – online shopping, marketing, scheduling doctors appointments and yes even invoicing. Having online software dedicated to invoicing provides variety of to you, your business and your clients. Let’s go over some of the main reasons why invoicing software is a necessity for you. …
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One might say that to see things through someone else’s eyes is the dream of every marketer. After all, part of the secret of success in business is to be able to assess the persona’s desires and pain points. That would in fact make things a lot easier, especially when it comes to adjusting…
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